I developed this short animation for Bimba y Lola specifically for the advertising of three hero products on social media. The visual approach combines elements of surrealism and sci-fi, utilizing a retro-style animation to create a distinctive and engaging promotional piece.

I collaborated with the Brand Design team to develop Moonpay's brand identity, contributing to the creation of a cohesive visual language. I had the pleasure working with a super talented team which was curated by Rose Atkinson. My responsibilities included designing a custom font for Moonpay's project "Artists in Residence", assisting developing brand guidelines and creating various promotional assets such as illustrations, GIFs, packaging, website elements, banners, and advertisements.

I art directed the SS18 campaign for Cutcuutur Lazercut Apparel and developed the campaign's guidelines. The concept blended mystical and ethereal elements to highlight the beauty of Cutcuutur's unique designs.

Photographer : Kostas Sapounas
Makeup : Simonetta
Hair : Stathis Filtsos
Models : Carina and April

I worked on the art direction of the SS23 campaign, for the London-based jewellery brand Olympic Airways. Additionally I developed the campaign's guidelines to ensure a clear and consistent visual identity. Collaborating closely with the brand designer Christina Ioannidou and photographer Efi Gousi, we aimed to create an atmosphere of romance and drama, inspired by the collection's references to dark, old opera, and flowers.

Photographer : Efi Gousi
Photographer's assistant : Davide Sansone
Hair : Beyana
Makeup : Hannah Wastnidge
Model : Hannah (w model agency)

I developed the graphic style, illustrations, and animated assets for Ted Baker's Valentine's Day campaign, collaborating closely with motion designers Lewis Bolton and Katherine Chisham. Our objective was to create a distinctive blend of DIY, low-resolution style videos featuring a bicycle journey across London, complemented by visuals of cherubs holding Ted Baker products. Upon completion of the project, I delivered detailed campaign guidelines to ensure consistent and brand-aligned usage of all content and assets.

Purple Martin Studio commissioned me to create the logo for their London based client, Waisted Knights. Waisted Knights is a distinguished corset and costume design studio, drawing significant inspiration from 16th-century aesthetics, chivalric themes, romanticism, and gothic elements. In addition to the logo, I developed promotional materials including paid advertisements, website banners, and clothing label tags, all of which reflect and enhance the unique character of Waisted Knights.

Moonpay commissioned me to focus on brand design by creating a custom font for their "Artists in Residence" project, to be utilized across all associated assets. My objective was to ensure that the typeface embodied a friendly, urban, and bold style. The primary references for this project were New York's graffiti art, coupled with a blend of 3D to 2D styles. In addition to the custom font, I developed the campaign's guidelines, paid advertisements, banners, posters, and promotional physical ads.

Olympic Airways Jewellery commissioned me to develop a new visual identity for their brand. Drawing from the brand's heritage, which is deeply rooted in Greek and Balkan traditional styles, I sought to prominently feature these aesthetics. The visual identity incorporates a minimalistic yet contrasting font layered over vintage Greek family photographs, complemented by the primary colour red. Additionally, I designed the packaging, created paid ads, developed a social media plan, and formulated the new brand's visual guidelines.

As a brand designer, I created the new label icon for Ted Baker's menswear collection for SS25. Recognizing Ted Baker as a heritage brand, I aimed to highlight the human craftsmanship in the icon by working exclusively with hand sketches rather than digital tools. The icon integrates soft elements, such as the flower, with more assertive features, including the felt pen execution style and custom medieval typography. Additionally, I developed comprehensive usage guidelines to ensure the icon's application aligns with the overall brand identity.

I was commissioned by Polyester Zine to create an eight-page editorial titled "I Think I Am Cursed." The central concept revolves around a contortion artist grappling with whether her skills are a blessing or a curse, and her journey toward self-acceptance. To explore her world and convey her internal struggle, I crafted numerous surreal, symbolic illustrations throughout the editorial, aiming to establish a silent dialogue with the viewer.

Art Direction/ Illustration : Liana Mavronanou
Photographer : Shuo Xu
Stylist : Symela
Makeup : Nency
Hair : John Manolakis
Nails : Mana
Model : Diya
Shoot Assistant : Camila

As a brand designer, I developed the graphic style treatment for Ted Baker's SS25 lookbook. My objective was to reintroduce heritage references by incorporating a vintage-style font over contemporary still life imagery. The application style was deliberately sleek and juxtaposed with the title design to create a fresh and stimulating visual experience. Additionally, I produced detailed graphic treatment guidelines for the lookbook to ensure consistent alignment with the brand identity.

Art Direction : Juliette Barnes
Photography : Rheys Frampton
Styling : Sarah Addie

As a brand designer, I developed the title design and graphic style treatment for Ted Baker's "Get Lost" SS24 Campaign. My objective was to evoke a mysterious atmosphere by incorporating gothic and blackletter style elements. The design aimed to be sleek and dramatic without detracting from the focus on the clothing. Additionally, I created detailed graphic treatment guidelines to ensure consistent alignment with the brand identity throughout the campaign. I also delivered branding assets such as vinyls, physical printed ads, posters, third party web banners and graphic treatment of the campaign on social media.

Head of Creative : Matt Damsell
Still Life Art Director : Juliette Barnes
Photographer : Rhys Frampton

As an Art Director for SJ, I managed projects from ideation to execution first on fulltime basis and later on, as a freelancer. My responsibilities included developing campaigns, lookbooks, brand guidelines, website content, third-party web banners, social media content, paid advertisements, pattern designs for capsule collections, and various collage commissions for sales assets. This long-term collaboration with SJ has enabled me to work on numerous branding projects and holistically enhance my skills in brand design.

Efi Gousi introduced me to Panik Records, where she served as the Art Director for this project. Panik Records commissioned me to design the layout for Josephine's record and to create the illustrations featured on the cover.

As a Brand Designer on this project for Ted Baker, I contributed to the campaign for the premium "Club Ted" label, showcasing the SS24 collection shot in Spain. My responsibilities included developing brand activation ideas, designing window displays for various store sizes, and creating prop designs. I collaborated closely with brand designer Ines Nascimento, who meticulously developed the campaign's guidelines and primary graphic assets.

DJ Matisa commissioned me to create a short animation to promote her remix of "Moi...Lolita." My aim was to infuse the animation with elements of surrealism, fun, and inclusivity. The track is designed to evoke euphoric vibes, which is reflected in the vibrant color palette of the animation.

I was commissioned by Ruth Peterson to create an illustrated version of the main campaign message "I'm not scared" focusing on one of our common favourite film genre which is horror. The message the designer wanted me to develop is also symbolic as brand designer Ruth Peterson wanted to raise awareness on mental health issues and give a percentage of the profit to "Mind" charity.

As a freelance Brand Designer and Art Director for Sister Jane, I had the opportunity to create some very fun collages for promotional assets that went on website, social media, third party web banners and newsletters.

Very early on in my career I was commissioned by IDOL magazine and had the opportunity to work on Art Direction for this editorial alongside with the photographer Louis Banks. The editorial called "ACID" and main aim was to reflect London's party life but in a more surrealistic rather than literal way.

Photographer : Louis Banks
Styling : Fleur Bellanger

I worked closely as a Brand Designer with the TED BAKER store designers Laura Mio and Lee Pownall. I developed several assets for the Cape Town Store, including art pieces throughout the store as well as custom wallpaper design.
The theme of the store was penguins who escaped London Zoo and move to South Africa via a cruise ship. We wanted to bring brand's primary colours to life and create the atmosphere of a retro cruise ship.

I got commissioned by Revolt Model Agency in order to create a short animation promoting the new artist they signed in. Worked closely with Siena Spiro in order to bring to life her vision. I used bright red reflecting visually what Siena did sonically. The animation got advertised mainly on social media.

Limited Edition Collaboration with Pitch: The Athens-based clothing store Pitch approached me with a proposition for a collaboration on limited edition pieces. Having recently returned from a six-month branding project in China in 2019, I was inspired to create illustrations that reflect the images and experiences from my time there. These illustrations emphasize surrealism, symbolism, and cult aesthetics.

My personal work and submissions over the years have predominantly focused on surrealism (between sci-fi and horror genres), dark humor, and irony. My primary mediums include both physical and digital drawing, frame-by-frame animation, and occasionally, acrylic painting.

I was commissioned by the Director Gabriel Stanger in order to design the title of his short film "Heritage". It was a great experience working with creatives such Liam Oz and Gabriel.